Lift & Length Peptide Mascara

The base of the emulsion, carrying the waxes, polymers and water-soluble actives and giving the formula its lightweight, buildable texture.

Established cosmetic-science consensus: water is the solvent phase of virtually every wax-in-water mascara emulsion, so no product-specific study is needed.

The mineral pigments that create the mascara's colour payoff; the Noir shade leads with black iron oxide (CI 77499).

Iron oxides are long-established cosmetic colourants approved under EU, US and Australian colourant regulations; this is established regulatory and cosmetic-science consensus rather than a product-specific study.

A hard plant wax that builds the body of the formula so each coat sets with lift and hold through the day.

Carnauba wax's high melting point and structuring behaviour in colour cosmetics are established cosmetic-science consensus; it is a standard hold wax in mascara.

A softer plant wax that balances the carnauba so the formula coats evenly and separates lashes without clumping, and keeps the wax base vegan with no beeswax.

Its use as a beeswax alternative in colour cosmetics is established cosmetic-science consensus; a structural wax does not require lash-specific studies.

Reacts with the triethanolamine in this formula to form the emulsifier that keeps the wax and water phases blended and stable in the tube.

In-situ TEA-stearate emulsification is one of the oldest and best-characterised mascara emulsifying systems, established cosmetic-science consensus.

A co-emulsifier supporting the stearic-acid system, keeping the emulsion uniform so pigment and wax load evenly onto the brush and the lash.

A widely used, well-characterised cosmetic emulsifier; established cosmetic-science consensus rather than product-specific study.

Draws and holds water in the formula so the film stays flexible on the lash and resists flaking as it dries.

Glycerine's humectancy is among the best-documented effects in cosmetic science, supported by decades of peer-reviewed skin-hydration research, though lash-specific studies are not available.

Forms a smudge-resistant film around each lash so the lifted, lengthened look holds through humidity and wear.

Film-forming and wear-resistance functions are documented in polymer suppliers' technical data and established formulation practice; there is no independent peer-reviewed lash research, and none is expected for a film polymer.

The polymer behind the tubing format: it wraps each lash in a flexible tube that resists smudging all day yet releases with warm water and gentle pressure.

Tube-forming acrylate systems are well characterised in supplier technical data and standard cosmetic-science references; the warm-water removal mechanism is established formulation consensus.

A solvent-humectant that helps dissolve the water-phase actives and keeps the formula smooth and workable during application.

Its solvent and humectant functions are supported by supplier data for fermentation-derived propanediol and by wide formulation use, established cosmetic-science consensus.

Neutralises the stearic acid to create the formula's emulsifier and holds the pH in the range where the polymers and preservative system work as intended.

TEA-stearate neutralisation is textbook cosmetic chemistry, and safe-use concentrations are covered by published ingredient safety assessments, established consensus.

Conditions the lash fibre beneath the pigment, drawing in moisture so lashes feel flexible rather than brittle under mascara.

Peer-reviewed dermatology research supports panthenol's humectant and conditioning effects on skin and keratinised surfaces; published lash-specific evidence is limited, so we rely on that broader literature and say so plainly.

The lead conditioning peptide in the formula, included so lashes appear fuller and better conditioned with ongoing use, lash care built into the makeup step.

Support comes from the peptide manufacturer's in-vivo evaluations reporting an improved appearance of lash length and fullness after several weeks of use; independent peer-reviewed evidence in lashes is limited.

A second conditioning peptide, paired with Myristoyl Pentapeptide-17 to support the look of well-conditioned, healthy-looking lashes at the lash line over time.

Evidence is supplier clinical data from hair and lash conditioning complexes built on this peptide; independent peer-reviewed lash studies are limited, and we state that openly.

A water-binding humectant that keeps the tubing film flexible on the lash so wear stays comfortable and flake-resistant.

Hyaluronan's capacity to bind many times its weight in water is established cosmetic-science consensus, extensively documented in skin-care literature; lash-specific data is not available.

A keratin-associated B vitamin included as conditioning support alongside the peptides.

Honestly: evidence for biotin relates mainly to oral intake in deficiency states, and published evidence that topical biotin changes lash appearance is limited, it is a supporting conditioning ingredient, not the headline of this formula.

Protects the plant waxes and lipids in the formula from oxidising, keeping the mascara stable across its six-month open life.

Tocopherol's role as a formula antioxidant is established cosmetic-science consensus, supported by extensive published lipid-oxidation chemistry.

Thickens the water phase so the formula loads evenly onto the brush and does not separate in the tube.

A standard, well-characterised cellulose-derived thickener; established cosmetic-science consensus.

Part of the paraben-free preservative system, protecting the water-based formula against mould and yeast through daily wand re-dipping.

A globally approved cosmetic preservative (listed in EU Annex V); efficacy in a given formula is verified by standard preservative challenge testing rather than lash-specific studies.

Works alongside dehydroacetic acid against bacteria, important in an eye-area product that is opened and re-dipped every day.

An EU Annex V-listed preservative with well-documented antimicrobial function; established cosmetic-science and regulatory consensus.

The broad-spectrum backbone of the preservative system, used within the 1% global limit to keep the formula safe for eye-area use.

One of the most-studied cosmetic preservatives; published regulatory safety assessments (EU SCCS, Cosmetic Ingredient Review) support use at up to 1%.

Boosts the efficiency of phenoxyethanol so the total preservative load stays low while the formula still passes challenge testing.

Its preservative-boosting synergy with phenoxyethanol is documented in supplier technical data and widely accepted formulation practice; independent peer-reviewed studies are limited.